Developing digital products is a tricky business. Where should you start? What should you focus on? Will the product be liked by the customers? Are the stakeholders on the same page? All of these concerns are very important and one must know the answer to these questions before embarking on the journey of product development.
Product Discovery Workshop does exactly this, it brings all the important stakeholders into a room to talk about and address these questions.
In this post, we'll go into more detail about what a discovery workshop is, what its key objectives are, who should attend, and how to go about running one. At the conclusion, some insightful advice will be provided to help make the discovery workshop a success.
What is a Product Discovery Workshop?
The project team and the clients interact during a product discovery workshop to establish the project's goals and parameters for the creation of a new digital product.
It is used to bring all stakeholders on board to initiate the process of developing mutual understanding, agreed development process, the scope of the project, and setting expectations of all the stakeholders involved.
The product discovery workshop is included in the planning stage of a product development lifecycle, which speeds up the creation of the product.
A product discovery workshop entails group decision-making, evaluating and discussing a product's technical viability, taking into account the budget, consulting domain experts, and carrying out other similar tasks that establish an appropriate roadmap for the product development.
Numerous disciplines that are concerned with products are combined at the Discovery Workshop. Therefore, it is preferable if those in charge of various aspects of the product are present during the workshop.
Goals and the Expected Outcomes the of the Product Discovery Workshop
There is a need to completely define the scope of the project and to list the primary objectives that are intended for the product before beginning to develop any digital product, whether it is for internal use or needs to be given to an external client. So, before any actual work can start, the main objective of a discovery workshop is to evaluate the project's scope. Furthermore, the market is loaded with digital items, in most situations, any product that you intend to build would have competitors in the market already. The discovery workshop's evaluation of your product's ability to stand out is one of its other objectives.
Depending on the kind of product being developed and the corporate goals, the final results may differ. However, the following is a discussion of some of the most typical outcomes of a product discovery workshop:
The Basic idea of Minimum Viable Product (MVP)
The project team and clients debate the essential product aspects during the discovery workshop meetings, which helps them decide on the most crucial elements, forming the fundamental concept and definition for an MVP development. The product's layout and primary functional requirements are also taken into account.
Needs of Target Audience and User Personas
With the assistance of the clients, the most valuable customers are located, and their demands are recognised. User personas should be created for the most crucial audiences. The discovery workshops should also include the actual users of the product to better understand their requirements and expectations. Additionally, the benefits and drawbacks of stakeholder expectations are noted.
The solutions currently on the market are thoroughly analysed, and efforts are made to pinpoint the advantages of the product that will set it apart from the competition.
The product has a preliminary financial estimate, which is offered to all interested parties. This establishes reasonable financial expectations.
The development schedule is examined, and anticipated time periods are suggested for different digital product components. There are established deadlines for the anticipated fulfilment of product deliverables.
Product Development Plan
The development process is streamlined by creating a product development plan, which is meant to act as a roadmap for the development phase.